It has been proven that social networking sites are an effective place to market and grow a business. Besides being able to advertise to a lot of people in a very short period of time, businesses also know that they can interact and engage with their audience, which can only help boost sales figures. While Facebook, Instagram, and Twitter are the most popular of social networking sites for marketing, they are certainly not the only ones. Pinterest is getting up there, as is YouTube, which is thriving because of how effective video is in marketing campaig.
By Stephanie Shoo